bacground gradient shape

Evidence-based pricing

Pricing infrastructure for modern commerce

Pricing infrastructure for modern commerce

Parbat helps Shopify brands ship profitable price changes with evidence before changes go live.

Parbat helps Shopify brands ship profitable price changes with evidence before changes go live.

Problem

Pricing is one of the biggest profit levers in commerce — and one of the least operationalized

The problem is not one catastrophic pricing mistake. It is hundreds of small, unmade or mis-made decisions compounding across the catalog, week after week.

The problem is not one catastrophic pricing mistake. It is hundreds of small, unmade or mis-made decisions compounding across the catalog, week after week.

The missing layer

Current tools show signals. They do not produce economically attractive and safe pricing decisions.

The missing layer is evidence before exposure.

Workflow

Parbat discovers opportunities, scores demand, simulates business impact before exposure, ships only what is safe and worth doing + measures & learns outcomes.

Parbat loop

Every workflow follows the same core pattern.

circle image

Vision

Built for pricing. Designed to become the decision layer for commerce.

Built for pricing. Designed to become the decision layer for commerce.

Parbat starts with Shopify pricing because price changes are frequent, measurable, and high leverage. Over time, the same simulation-led workflow can support other profit-sensitive decisions across promotions, markdowns, merchandising, and inventory.